Artificial Intelligence, or AI as most everyone calls it, is an exciting term with very little agreement on what it actually means....

To many people, holistic modeling may seem a novel practice. Actually, holistic modeling is rather old, seen in 1772 in a letter by...

Understanding the forecasting process and making decisions based on those predictions is not done easily. Without time-machines or real...

“A great practice in portfolio decision quality strategically manages uncertainty and offers decision makers more reliable foundations to...

Case Study Background Launching a new molecular entity (NME) has always been an uncertain endeavor for the pharmaceutical industry. To...

Named after Tanzanian boy Erasto Bartholomeo Mpemba, the Mpemba Effect is the observation that a liquid, typically water, which is hot...

Industries are continuously evolving, and the pharma industry is no exception. There are trends impacting the way we think about pharma,...

Is there any value in uncertainty? Do you know uncertainty? Is uncertainty a friend, or a foe? Let's start by asking another question:...

A while ago I was engaged in a client project where we developed the launch strategy for a compound targeted for multiple indications....

Prediction has always been a key aspect of the pharmaceutical industry. With huge amount of money being invested in projects or...

Clinical development has always been an uncertain endeavor for the pharmaceutical industry. However, with the COVID pandemic, this...

The current pandemic is greatly impacting all of us and also the pharmaceutical industry. Difficulties in recruiting and keeping new...

INTRODUCTION Since 2018, Captario has participated in formulating product strategies for a number of oncology assets. These development...

Over the past eighteen months I have participated in efforts to develop product strategies for a number of oncology assets. These...

#1 Use a single source for portfolio data, both input and output For many organizations, it’s common that portfolio project data reside...

Did you know that according to Harvard Business review, women are 45% more likely to leave the science, technology, engineering and...

Can you imagine the heartache of starting to forget family, friends, memories, and experiences you have acquired over a lifetime just in...

This article presents a case study on how we can use quantitative methods to influence or support disease area strategies. The case study...

A couple of weeks ago, I had this question from a potential client: - "How can I explain to stakeholders what simulation adds to a...

* Medical Adherence = taking the right dose at the right time. Medical Non-Adherence is the opposite of that. Jesper Hassel, CEO of...