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Artificial Intelligence, or AI as most everyone calls it, is an exciting term with very little agreement on what it actually means....

To many people, holistic modeling may seem a novel practice. Actually, holistic modeling is rather old, seen in 1772 in a letter by...

Understanding the forecasting process and making decisions based on those predictions is not done easily. Without time-machines or real...

“A great practice in portfolio decision quality strategically manages uncertainty and offers decision makers more reliable foundations to...

Case Study Background Launching a new molecular entity (NME) has always been an uncertain endeavor for the pharmaceutical industry. To...

Named after Tanzanian boy Erasto Bartholomeo Mpemba, the Mpemba Effect is the observation that a liquid, typically water, which is hot...

Industries are continuously evolving, and the pharma industry is no exception. There are trends impacting the way we think about pharma,...

Is there any value in uncertainty? Do you know uncertainty? Is uncertainty a friend, or a foe? Let's start by asking another question:...

A while ago I was engaged in a client project where we developed the launch strategy for a compound targeted for multiple indications....