top of page
Insights to inspire Better Portfolio Decisions
Expert perspectives, research, and real-world insights to advance portfolio thinking and smarter pharma decisions.


The Benefit of Using Simulation vs. Calculating Expected Values
This slide highlights the benefit of using simulation rather than just calculating expected values; If your goal is to reach 3B in sales...

Magnus Ytterstad
May 30, 20221 min read


Captario Research – Benchmarking the Pharma Industry
At Captario, we strive to provide best-in-class tools and services to our clients and partners. As such, we continuously seek out...

Captario
May 30, 20221 min read


Captario: We are the Change
At Captario, what we do can change the world. Founded in 2012 with a vision of revolutionizing pharma decision-making, Captario is...

Captario
May 27, 20222 min read
A Holistic Decision-Making Tool for the Pharmaceutical Portfolio | Marcusevans Presentation
A presentation by Captario Co-founder Mikael Palmblad, based on Captario's research and the scientific paper Multi-Objective...

Captario
May 13, 20221 min read


A Brief Case Study on Disease Area Scenario Planning
A large-cap global pharmaceutical company with an immunology portfolio used Captario SUM® to understand what assets to prioritize within...

Captario
May 4, 20222 min read


A Brief Case Study on Portfolio Scenario Planning
A large-cap global pharma company with a robust, diversified portfolio used Captario SUM® to model portfolio launch behavior over time...

Captario
May 4, 20222 min read
bottom of page