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Insights to inspire Better Portfolio Decisions
Expert perspectives, research, and real-world insights to advance portfolio thinking and smarter pharma decisions.


Fast Track Built In: Smarter Portfolio Models with Embedded Decision Points
At the Why Summits Portfolio Management Conference in San Diego in January, one of the key topics in my presentation was how project templates impact portfolio decision-making. The structure of projects affects how companies evaluate strategic options, risk, and potential value. 1️⃣ A traditional project template follows a single path to launch, moving from Phase 2 to Phase 3, then to registration and launch. If there is a possibility to file based on Phase 2 data instead of

Magnus Ytterstad
May 61 min read


Sales Forecast - Static vs Dynamic
Most pharma companies use static Excel-based forecasts that are hard to update and limit scenario planning—Captario SUM replaces this with dynamic, built-in logic that adapts in real time and unlocks faster, more flexible decision-making.

Magnus Ytterstad
May 61 min read


Visualizing Pharma’s Real Trade-offs: The Discrete Efficient Frontier Explained
In pharma, portfolio choices are discrete—not continuous. We adapt the efficient frontier to reflect real-world investment decisions using ROI and risk to guide strategy transparently.

Magnus Ytterstad
May 51 min read


Goodbye Static Forecasts: Dynamic Sales Modeling for Smarter Pharma Decisions
Captario’s dynamic sales modeling adapts forecasts to launch timing, competition, and efficacy—enabling faster scenario testing and better investment decisions.

Magnus Ytterstad
Apr 241 min read


Eight Strategies for Portfolio Optimization in Pharma
In our latest article, we developed eight different project portfolio optimization strategies to account for varying risk appetites, budget constraints, and strategic priorities. These strategies help decision-makers explore multiple perspectives rather than relying on a single optimal solution. The strategies are structured around two main strategic focuses: 1️⃣ Ensuring Revenue Targets (>X) -- Achieve a mean revenue target while minimizing total cost -- Ensure a minimum yea

Magnus Ytterstad
Apr 171 min read


New Research: Rethinking Portfolio Optimization for Long-Term Pharma Success
New article explores optimizing portfolio replenishment for long-term impact—balancing project phases, disease area coverage, and targeted launches in pharma strategy.

Magnus Ytterstad
Mar 121 min read
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