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Insights to inspire Better Portfolio Decisions
Expert perspectives, research, and real-world insights to advance portfolio thinking and smarter pharma decisions.


A Quick Case Study on Product Strategy Support
A drug development team saw three paths to get to a successful launch: 1. Best Case: Test the response rate in a small cohort of 20...

Magnus Ytterstad
Aug 1, 20211 min read


NDA Submission Strategy
A while ago I was engaged in a client project where we developed the launch strategy for a compound targeted for multiple indications....

Magnus Ytterstad
Jul 23, 20215 min read


Understanding the Difference of Using Static Values vs Uncertainties When Predicting Launch
Prediction has always been a key aspect of the pharmaceutical industry. With huge amount of money being invested in projects or...

Guest Writer: Emma Samuelsson
Jun 24, 20212 min read


Clinical Trial Recruitment Impact on Market Order of Entry & Sales
Clinical development has always been an uncertain endeavor for the pharmaceutical industry. However, with the COVID pandemic, this...

Andrew Combs
Jun 24, 20214 min read


COVID-19 Portfolio Delay Scenarios
The current pandemic is greatly impacting all of us and also the pharmaceutical industry. Difficulties in recruiting and keeping new...

Magnus Ytterstad
Jun 24, 20215 min read


Modeling Fast Track Designation
INTRODUCTION Since 2018, Captario has participated in formulating product strategies for a number of oncology assets. These development...

Magnus Ytterstad
Jun 23, 20215 min read
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