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Insights to inspire Better Portfolio Decisions
Expert perspectives, research, and real-world insights to advance portfolio thinking and smarter pharma decisions.


Forecast or Strategy? Two Very Different Reasons to Model
Earlier this week I was in Boston, where I had a full-day project modeling workshop with a portfolio management team. The training went well, and we had many new insights during the day. One takeaway that stuck with me is that when we model, we do it for one of two distinct purposes; It’s either forecasting to predict the future, or to gain some insight about our projects or portfolios. 1️⃣When we are forecasting to predict the future, we want to understand what may happen in

Magnus Ytterstad
Jul 302 min read


The Maturity Curve of Portfolio Analytics—What Are You Ready to Unlock?
From simple timelines to full-blown financial risk simulations, this framework shows how better inputs and smarter tech expand what your portfolio analytics can actually deliver.

Magnus Ytterstad
Jul 232 min read


Meet the PIT-Plot: A Smarter Way to Prioritize Projects
The Project Impact Tornado (PIT) plot flips traditional analysis on its head by showing how each project affects the entire portfolio—highlighting what to cut, back, or bet big on with clarity and precision.

Magnus Ytterstad
Jul 12 min read


AI Isn’t Replacing Portfolio Strategy—It’s Supercharging It
Captario’s stepwise AI integration—from instant model guidance to strategic simulation insights—is transforming pharma portfolio management by accelerating analysis, surfacing trade-offs, and enabling smarter, faster decisions.

Magnus Ytterstad
Jun 182 min read


One Drug, Two Indications—How Simulation Helped Clarify the Filing Strategy
Faced with trade-offs between early launch and long-term value, a biopharma team used simulation to compare filing strategies, define decision thresholds, and turn uncertainty into strategic clarity.

Magnus Ytterstad
Jun 122 min read


Rethinking Project Prioritization with What-If Analysis
Project prioritization is at the core of portfolio management in most pharma organizations. Many teams follow a familiar playbook: rank the projects by NPV, ROI, or some other metric... then select from the top until the budget is used up. Easy peasy, right? Well, not always! 🚫 Some of those top projects might be high risk, with a profile the company isn’t comfortable with 🔄 Others further down the list may be mid-trial, and hard to drop without operational or ethical impli

Magnus Ytterstad
Jun 112 min read
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