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Insights to inspire Better Portfolio Decisions
Expert perspectives, research, and real-world insights to advance portfolio thinking and smarter pharma decisions.


Visualizing Pharma’s Real Trade-offs: The Discrete Efficient Frontier Explained
In pharma, portfolio choices are discrete—not continuous. We adapt the efficient frontier to reflect real-world investment decisions using ROI and risk to guide strategy transparently.

Magnus Ytterstad
May 51 min read


Goodbye Static Forecasts: Dynamic Sales Modeling for Smarter Pharma Decisions
Captario’s dynamic sales modeling adapts forecasts to launch timing, competition, and efficacy—enabling faster scenario testing and better investment decisions.

Magnus Ytterstad
Apr 241 min read


Eight Strategies for Portfolio Optimization in Pharma
In our latest article, we developed eight different project portfolio optimization strategies to account for varying risk appetites, budget constraints, and strategic priorities. These strategies help decision-makers explore multiple perspectives rather than relying on a single optimal solution. The strategies are structured around two main strategic focuses: 1️⃣ Ensuring Revenue Targets (>X) -- Achieve a mean revenue target while minimizing total cost -- Ensure a minimum yea

Magnus Ytterstad
Apr 171 min read


New Research: Rethinking Portfolio Optimization for Long-Term Pharma Success
New article explores optimizing portfolio replenishment for long-term impact—balancing project phases, disease area coverage, and targeted launches in pharma strategy.

Magnus Ytterstad
Mar 121 min read


From Static to Strategic: How Parameterized Forecasts Improve Decision-Making
Parameterized forecasts in Captario SUM adapt sales projections to real-world uncertainty—aligning launch timing, risk, and performance to support smarter project and portfolio decisions.

Magnus Ytterstad
Feb 201 min read


Introducing Project Generators: Dynamic Strategy Simulation in Captario SUM
NextGen Captario SUM introduces Project Generators—enabling dynamic, template-based simulations to explore strategy, risk, and growth in pipeline and revenue planning.

Magnus Ytterstad
Feb 42 min read
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